ROLLER-COASTER (Marie Curie Fellowship)

Intuition’s role in the entrepreneurial gender ceiling

Gender equality in the business world has a long way to go. Based on the theory of emotion-as-information, intuition provides vital pieces of information. Questions concerning the differences between women and men remain unanswered. How intuition affects decision’s success of females and males as well as access to finance has not to date been objectively investigated. The EU-funded ROLLER COASTER project will apply the stereotype content model of social-psychology theory to research the intuitional impacts among individuals. The main goal is to find and break hidden barriers hindering women in their entrepreneurial careers.

ROLLER-COASTER will support European educators and policy-makers as they develop instruments to support entrepreneurs --- in particular females as an under-exploited source of economic growth and jobs --- to use their intuition to make faster, more accurate, and more confident decisions. In particular, from our educational lenses we will explore how those decisions can be trained.

For further project details please visit following pages:

external pageHarvard University

external pageRoller Coaster Project Website